The only thing cool enough to handle a hot party night in Cannes.
As a kid, when my mom asked me what kind of ice-cream I wanted, I always right away shouted out: a Magnum!
She always shook her head and gave me a “no” and a waterbased ice-cream for an answer, but now I finally understand why, Magnum probberly is the most sexy ice-cream ever and is way to sexy for tiny kids.
Last week Magnum invited me for the launch of the new Magnum double, on a warm summer evening in Cannes.
When I arrived I immediatly were introduced to this new way of experiencing ice-cream. The double layerd chocolate topping streched out over this cold bed of vanilla is just like arriving in heaven, did I already said: DOUBLE LAYERD CHOCOLATE?
Then the most amazing thing happend. It started with a lot of screaming that we heard out on the streets, then suddently the beautiful Kendall Jenner who also is the gorgeous face of the new campaign, just walked in the room, grabbed a chair right in front of me and told the crowd about all the photo’s she shot together with photographer hero’s Mert and Markus who were there as well. So there I was, eating this amazing magnum ice-cream, listening to Kendall, Markus and Mert, on this beautiful boulevard of Cannes. The pictures are really cool and you got to check ’em out, and so is the video commercial by the way.
After dressing up for the party wich had the best theme: “release the beast”, and a great dinner in downtown Cannes, we danced the night away together with Kendall at the Magnum hosted party. Every now and then there is this one crazy party where people will still talk about a year from now, well u proberbly guest it right: the Magnum party was one of those party’s.
The next day I had to get up early in the morning for a photoshoot shot by one of my favorite photographers: Mick de Lint, for the big Glamour summer edition which will be available this summer! I will add some photo’s as a little preview.
I got to say; this trip was one of the most fun trips I ever been with and I really want to thank Magnum for inviting me and releasing the beast!